Produced by Paul DeMain
Little Rock, Arkansas (NFICTV) 11-08

John Sanchez (Yaqui/Apache) is an Associate Professor at Penn State University where he teaches in The College of Communications and specialized in News Media Ethics and American Indians in the News Media.

A participate at the 8th Annual Sequoyah Research Center at the University of Arkansas at Little Rock during October, Sanchez explains here a little bit about how he sees Native Americans portrayed in the media, and how it impacts family and community.

According to Sanchez, he has conducted a lot of research in the areas he describes as "at the intersection of News Media and American Indian cultures." If you turn your TV on and they tell you that a storm is coming, well, you believe it because they are suppose to be telling you the truth, said Sanchez.